Fukuoka, Japan, 1977: confectionary company, Ishimura Manseido, began marketing an answer to Valentine’s Day. The original idea was that on March 14th, one month after receiving a Valentine’s gift from a woman, a man should requite the gesture by giving marshmallows. Within one year Marshmallow Day was scratched as a great idea with limited appeal, but in 1978 the National Confectionery Industry Association established a new and improved version: White Day.
Whether for love, courtesy, or social obligation, the converse of Valentine’s Day requires men to return the favour of gifts received one month earlier by giving gifts, ideally three times more expensive, in the form of white chocolate, cookies, marshmallows or—soon thereafter to be incorporated into the tradition—jewellery or white lingerie. Now, any kind of chocolate will do, and anyone can give to whomever they choose—unless of course you didn’t receive anything on Valentine’s Day…then you’re off the hook.
Nami, originator of sushi pizza, is preparing a delectable temarizushi–sushi rice, hirame (fluke) sashimi, shiso leaf, Ikura (salmon roe), plum paste and some gold paper on top–specially for friends and couples on White Day. Additionally, couples can indulge in a Love Boat of shrimp and vegetable tempura, assorted sushi and sashimi, salmon terriyaki, Japanese style deep fried chicken, rice, and a colourful dessert of assorted fruit.
**MENTION DINE OR THAT YOU SAW THIS ARTICLE WHEN YOU DINE AT NAMI ON MARCH 14TH, AND RECEIVE ONE TEMARIZUSHI PER PERSON**
Howaito dei omedettou !